It's the end of an era. Coca-Cola has announced it is discontinuing the use of glass bottles. The familiar shape is a redesign created by Raymond Loewy in 1954. He humbly called it "the most perfectly designed package in the word," and many would agree.
But more important than its design pedigree is the fact that Coke will now offer its beverages in only plastic bottles and plastic-lined cans. Those can’t be reused the way the glass bottled could.
Coke does plan to increase use of PlantBottles, made from 30% plant material, and says it plans to offer 100% plant-based bioplastic bottles in the future.